Lucy Bailey is a Senior Vice President and Client Services lead for KWT Global. She is an experienced industry communicator that has worked with a number of brands B2B and B2C brands across industries such as Financial Services, Travel & Toursim, Technology and Science and Engineering. Lucy's has a customer first approach in working with brands to navigate and develop innovative and integrated communications strategies. Lucy has a proven history of working with clients across multiple markets including APAC, Europe and North America. She oversees the strategic approach to programme and campaign development, working with her teams to ensure high quality and on-going results. Lucy is passionate about emerging technologies and their role in growing businesses at a global and local level. In addition to media relations, Lucy brings a specialty in brand positioning, value proposition development and performance marketing for both B2B and B2C brands.