Dara Cothran

Executive Vice President Global Strategy + Insights

Dara Cothran is Executive Vice President, Global Strategy + Insights at KWT Global where she challenges herself every day to uncover new ways to converge the agency’s depth and breadth of experience across service areas and specialties to help brands clarify their purpose and become intentionally resonant.  Her responsibilities include cultivating strategy and insights driven principles across the agency, overseeing a portfolio of corporate and consumer brands who want to explore the value of communications beyond the boundaries of traditional disciplines and creating new offerings that reflect the future of the industry.   ​

Over the course of her career, Dara has worked with an expansive portfolio of clients ranging from global giants to hyper-growth startups across multiple industry sectors including Deloitte, IRONMAN, Lycra, Purple, Roku, Hisense, VRBO, Sharp, Tencent, Microsoft, Skype, Toyota, Sears, VitaminWater, Reckitt-Benckiser and Yahoo! ​

She began her career as a media relations specialist where her curious nature and thirst for knowledge served her in building and adapting narratives and understanding the value of connecting the dots between different verticals. Throughout her career those same values have helped her advance her skill set to that of an interdisciplinary communicator and a data-driven strategic leader.   ​

Dara is a graduate of the University of South Carolina. Originally from Greenville, South Carolina, she is a former college athlete and a lover of all sports who enjoys spending time with her husband, daughter and dog.