The 2050 hotel designed by travellers

The Challenge

YOTEL offers a premium experience and has led the way in encouraging guests to expect more from hotels with its clever cabin concept but wanted to create mass awareness that it’s the leading tech hotel - a place to be seen that seamlessly connects tech and enables travellers to live their best lives.

The Strategy

KWT Global proposed focusing on YOTELs guests and asking their thoughts on what was essential for the future hotel, from technology to make their stay efficient, to luxury items that make the experience more enjoyable.

The Execution

The creative concept centred on traveller insights to inform the concept of what the future hotel would look like. The future-gazing story was connected to travellers through an external survey, which was interpreted by a designer to illustrate the future hotel, designed by travellers.

The Results

Through concept images, we secured more than 14 unique articles in YOTEL’s preferred top tier media alongside countless tier 2 mentions for this story reaching more than 32.2 million people in hotel, technology, consumer and national media.