Amid a growing competitive set of hotels boasting ‘smartly designed’ spaces, affordable luxury, techie-flare and flexible lengths of stay, YOTEL needed to elevate its innovative position to capture business authority and consumer appeal.
Position YOTEL as not only a contemporary hospitality provider, but demonstrate the brand’s clever solution-oriented thinking, engineered for the modern traveller experience.
To elevate YOTEL’s reviews-driven program and better engage consumers and influencers, we launched a series of bespoke digital and physical activations to bring the brand’s thoughtful design and experience-led approach to life. KWT Global amplified multi-sensory partnerships with the likes of in-house sound architect Tom Middleton, blind contourist Ian Sklarsky, 12.29 olfactive experts, Mindfresh wellness experts, as well as the brand’s very own robot luggage concierge YOBOT.
Through always-on media relations, strategic brand partnerships, blogger and influencer programs and on-site events and activations, we reached more than 2 billion global consumers through 151 unique articles.