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YOTEL

Global

Turning a hotel opening into a cultural icon

The Challenge

By consulting with internal stakeholders, KWT Global teased out and developed a narrative about the new hotel, highlighting unique features such as a rooftop bowling alley that would make the announcement stand out from the crowd.

The Strategy

By consulting with internal stakeholders, KWT Global teased out and developed a narrative about the new hotel, highlighting unique features such as a rooftop bowling alley that would make the announcement stand out from the crowd.

The Results

Through a bespoke and targeted outreach to regional, national, wire, and trade media, we secured more than 254 unique articles reaching more than 1.2 billion people and firmly established YOTEL as the new disruptor hotel on the scene in Glasgow in one announcement.

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