Launch and raise the profile of Third. (both product and brand) to captivate the right audiences to motivate purchase behaviour, build deep brand affinity and attract future partnerships.
Using the brand foundations of switching off and escaping everyday life, KWT Global developed a campaign that demonstrated the brilliance of the product quality that would drive brand awareness among key target audiences and convert high impact coverage.
Making an impact quickly to scale the brand was key. To initiate contact with key media, and introduce them to Third., a formal launch media mailer, with product and brand messaging, was targeted at key media and influential blogs/review sites. This was carried out alongside profile interviews to give exclusive access to luxury and national media.
In under three months coverage was secured in over 20 top lifestyle and consumer publications, with a national reach of over 135+ million people that helped create awareness, drive sales and position it as a premium product.