Successfully rebrand Telesat, one of the largest and most successful global satellite operators.
THE STRATEGY & EXECUTION
Our team created a platform to pay appropriate homage to the company’s 50 year legacy while simultaneously signaling a new era of satellite connectivity. Our process aimed to find the balance between past and future, objective and abstract, space and earth, technology and humanity.
The end result was a simple, streamlined brand system, easy to use for marketers and engineers alike. This system features a modular grid system, a robust library of iconography designed to simplify complex processes, and a diverse photo library to demonstrate the impact Telesat’s services would have on the industry all the way down to its end consumers.