Telesat

Global

Provide a fresh look for the future of satellite communications

THE CHALLENGE

Successfully rebrand Telesat, one of the largest and most successful global satellite operators.

THE STRATEGY & EXECUTION

Our team created a platform to pay appropriate homage to the company’s 50 year legacy while simultaneously signaling a new era of satellite connectivity. Our process aimed to find the balance between past and future, objective and abstract, space and earth, technology and humanity.

THE RESULTS

The end result was a simple, streamlined brand system, easy to use for marketers and engineers alike. This system features a modular grid system, a robust library of iconography designed to simplify complex processes, and a diverse photo library to demonstrate the impact Telesat’s services would have on the industry all the way down to its end consumers.

BACK TO WORK