United Kingdom

Redefining Workspace Innovation through in-depth economic analysis

The Challenge

As an organisation known for technology and innovation, Ricoh set its sights in 2018 on developing a powerful creative platform to communicate its consultancy in ‘Workstyle Innovation’.

The Strategy

Working with KWT Global, Ricoh commissioned an in-depth economic study into the benefits of Workstyle Innovation to attempt to identify an individual business cost and an overall economic impact figure. The platform was entitled: ‘The Economy of People'.

The Execution

The campaign blended content, sales enablement, media relations and digital assets to drive valuable conversations with customers, prospects and influencers.

The Results

It revolutionised the way Ricoh UK talks about its business both internally and externally with senior leadership championing the narrative. It also including forming the backbone of the annual sales conference, as well as forming a wider understanding of how the workplace can contribute to both business and economic success.