After developing five value propositions, Ricoh UK came to KWT to help define and articulate each VP to the brand's key audience. In addition to the original challenge, the project kick-started during the early weeks of lockdown in the UK, challenging the KWT team to think outside the box creatively to ensure high-quality execution of the campaign in a remote and virtual environment.
Using a multimedia approach KWT Global analyzed each value proposition and planned to articulate each VP via a case study video and correlating infographic to live on the Ricoh website and to be used as ongoing social content.
Filming new content was off the table, so the KWT Global team decided to use a collection of b-roll footage, stock footage and face to camera interviews over Zoom to develop five 4 min case study videos. Using smart and resourceful editing the final product was a series of cohesive and creatively produced videos that highlighted Ricoh’s ability to create agile and forward-thinking content.
The five case study videos and corresponding infographics told an honest and relatable story both articulating the value proposition and demonstrating how the business has pivoted and demonstrated agility during the lockdown.