Purple

Global

Waking up the market to an incredible DTC brand

THE CHALLENGE

Establish Purple as a digital-first vertical brand with a mission to help people feel and live better through innovative comfort solutions.

THE STRATEGY & EXECUTION

Engage media and influencers with creative, interactive touchpoints that demonstrate Purple’s unique innovation and technology first hand, such as in-depth product testing opportunities and access to the brand’s Chief Sleep Science Officer.

THE RESULTS

The brand has advanced its position in the direct-to-consumer (DTC) space with increased share of voice amongst its competitors, new thought leadership opportunities, and top-tier coverage secured across consumer lifestyle and business outlets alike in such outlets as Forbes, Who What Wear and Business Insider.

BACK TO WORK