As one of the world’s fastest-growing and acquisitive companies in data centre maintenance, Park Place Technologies has one global comms mission: being first choice for Third-Party Maintenance (TPM) amongst IT managers and channel partners around the world. Based in Cleveland, USA, Park Place had a low profile in the UK, especially with target business and technology influencers.
Working alongside KWT New York as an integrated global communications team, KWT London helped Park Place to define a thought leadership approach for engaging with UK media and analysts for the first time.
By consistently connecting TPM to mainstream news themes and focusing engagement efforts on a highly targeted list of influencers, we’ve built valuable relationships and driven quality coverage to support the company’s local sales and marketing objectives.
From a standing start, in less than 9 months we established meaningful relationships with well over half of Park Place's target media and influencers. 90% of all coverage is generated by top tier publications. Thanks to our work in consistently identifying local hot topics, the UK marketing team now has a bank of relevant, newsworthy thought leadership content which it leverages across multiple channels, including blogs and social channels.