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Messagebird

Establishing U.S. presence through aggressive media relations

The Challenge

As a global CPaaS initially established in the Netherlands, MessageBird sought opportunities that would not only raise it’s profile in the U.S. but broaden it’s presence beyond the technology media landscape as a means to steal share of voice from main competitor Twilio.

The Strategy

Working with KWT Global, MessageBird identified customer stories and use cases that would translate well and raise awareness of the company in key verticals like retail, fashion, and healthcare. Our team also curated a robust list of thought leadership columns and editorial opportunities to bolster the profile of CEO Robert Vis.

The Execution

KWT Global capitalized on key Twilio moments to insert MessageBird into relevant conversations, secured byline pieces in key vertical publications, and aggressively pursued seasonal themes to better align with customer stories.

The Results

A steady drumbeat of coverage in vertical outlets as well has high-profile features of CEO Robert Vis in tier-one business media that resulted in media taking positive notice of MessageBird’s market competitiveness and place in relation to market leader Twilio.

BACK TO WORK