Waking up consumers to a better nights sleep

The Challenge

After initially launching in the UK, Leesa approached KWT to scale the brand amongst consumer audiences and set itself apart from competitors as a brand founded on luxury and also purpose where it gave back to its community.

The Strategy

Create storytelling ideas that went beyond the product, connecting on a more emotional level through themes around the power of sleep and purpose over profit.

The Execution

KWT Global focused on landing stories in national and luxury consumer publications with product reviews and event activations to draw attention to the experience, positive impact and premium offering.

The Results

Coverage was secured in lifestyle and consumer press, resulting in over 40 unique articles in a year, with a national reach of over 360+ million people to drive awareness of the product and elevate the brand in what is already a crowded marketplace.