At KWT Global, purpose sits at the center of who we are. We understand the power of telling positive stories during times of difficulty. That’s why, over the years, we've regularly donated our team’s time and resources towards giving back to those that are dedicated to doing good. The rapid spread of COVID-19 presented unimaginable challenges for individuals, leadership teams and businesses worldwide. Many non-profit organizations, in particular, were strained by limited capabilities in terms of managing communications. That’s where we stepped in. Here a few of the organizations we assisted:
Throughout April, nonprofit design lab Amplifier called for submissions, via an open call, for artwork with a focus on mental health and public safety during COVID-19. Finding that competitors in the space were owning share of voice on the subject matter, Amplifier was interested in media relations support to get the message out to the masses. KWT Global aimed to increase consumer and professional awareness of the open call through strategic media outreach to reporters covering uplifting stories that stood out amongst the negativity.
Nonprofit Stupid Cancer was facing immense disruption after canceling its biggest event of the year, resulting in concern that its community would feel ill prepared to weather the crisis without the appropriate outlets for support. Leading up to AYA Cancer Awareness Week, KWT Global crafted messaging around Stupid Cancer’s efforts to provide the AYA at-risk community with information, advice and morale. We worked to draft a press release, coordinate wire distribution, identify target media and conduct proactive outreach around Stupid Cancer's efforts.
Her Justice, a nonprofit organization that provides free legal help to women living in poverty in New York City, was looking to navigate COVID-19 while continuing to elevate its mission. By implementing strategic communications on the organization’s behalf, KWT Global ensured Her Justice was able to remain focused on recruiting and mentoring volunteer lawyers to provide free legal help to those in need.
Facing a need to postpone its pillar annual fundraiser and navigate unfamiliar stakeholder communications in the wake of COVID-19, KWT Global provided communications counsel to Emily’s Entourage, a nonprofit dedicated to accelerating research and drug development for cystic fibrosis. With a crucial focus on retaining the support of its community, KWT Global provided direction on re-approaching a digital-first fundraising event, drafted CEO email communications, and offered guidance on fundraising cadence for both the immediate and longterm.
The Art Therapy Project
KWT Global’s support of The Art Therapy Project, a nonprofit mental health organization providing free group art therapy to adults and youth affected by trauma, included strategic media direction on a new COVID-19 initiative. The company sought to turn its attention towards creating a solution for companies and employees, during a time where the value of different therapies has never been more vital. KWT Global provided ongoing media strategy and support with communications materials.
KWT Global provided services to SANC-Sherbrooke, a nonprofit organization offering free resources and support for new Canadians to aid in their socioeconomic settlement in Quebec. KWT Global counseled SANC-Sherbrooke on messaging to employees and external stakeholders regarding workplace changes as a result of coronavirus. In addition to editing its public-facing message from management, and drafting a statement regarding the cancellation of its annual fundraiser, KWT Global outlined recommendations and best practices to support SANC-Sherbrooke with its internal communications plan.