Fiscal Note

Evolving from startup to media and tech powerhouse

The Challenge

By the end of 2018, FiscalNote had seen a massive transformation, culminating with its $180 million acquisition of CQ Roll Call. FiscalNote tapped KWT Global to gain sustained traction in local, trade and national media to elevate its new position as a media and technology powerhouse.

The Strategy

Tap into timely news moments and FiscalNote’s expertise to drive a drumbeat of media placements within publications that will support the company’s aggressive sales goals. The Execution By working closely with FiscalNote executives to link together the news of the day with issues that matter to the business, KWT Global used the CEO to tell a personalized company story, and leveraged other internal experts to land timely subject matters within trade Q&A, interview and byline placements.

The Results

Multi-channel placement across national online, broadcast, regional and trade publications, securing 46 standalone features or executive commentary placements, reaching a combined audience of more than 741 million.