Deloitte’s new “ecosystem program” needed a name, tagline, positioning statement and message. The challenge was to create a brand that concisely communicated the program’s value, complemented Deloitte’s existing framework, and stood out amongst a complex and crowded competitor set.
Build a brand that embodied the program’s unique vision and value by unpacking the brand intention, audience need and industry whitespace.
Through a series of meetings, brainstorms and brand strategy exercises, KWT Global delved into its broader competitor set, trends in the startup sphere, key cultural conversations, and its offering and differentiators.
An in-depth brand and message architecture that connected the ecosystem’s identity, personality and positioning into one cohesive name and value proposition.