Defining a new brand direction and messaging for the future

The Challenge

Following the appointment of a new CEO, Avado conducted a review of the business structure and strategy. Defining a new direction meant introducing a new narrative to employees and KWT Global was approached to assist.

The Strategy

After analysis of the brand logo and design guidance, KWT Global conducted extensive interviews with all members of the c-suite as well as department heads and customers before researching relevant areas for brand commentary and making a recommendation.

The Execution

The project involved multiple departments and stakeholders liaising with design and digital teams internationally.

The Results

The 46-page messaging document has been circulated to all members of Avado staff accompanied by instructions from the CEO for its use in all brand communications. With over 15 spokespeople perspectives developed, it has generated media coverage and continues to fuel outreach for the media relations team.