Editor’s Note: Kryssa Burakowski was a 2019 summer intern with KWT Global’s London office.
Before I started my role at KWT Global’s London office this past summer, I had some nebulous ideas about what a job in PR would entail, but I wasn’t really sure what to expect. I learned from the get-go that no two days are ever the same.
Coming from a background studying a History and Modern Languages degree, I was able to put the skills from my degree into action when completing research tasks and communicating both internally and externally. I’ve also started to pick up new skills, supported by the friendly team in our London office, from media monitoring and diving into industry landscapes to media outreach and more.
I quickly realised that PR is a very dynamic industry, where it’s essential to keep abreast of updates in the news — not only to look out for anything that is relevant to our clients but also to understand which key conversations are driving the media narrative at any one time and why. Of course, nowadays this isn’t limited to media in the traditional sense, as we also need to be aware of what the latest trends for discussion are across socials. As a person who is addicted to checking their phone for news blasts, I found my daily news monitoring informative and a good way to start my day when I got into the office. Another of my favourite aspects of the job was that it gave me opportunities to think creatively, whether writing a pitch or researching new ideas.
But that’s just my story in PR so far.