On October 6, MDC Partners (NASDAQ: MDCA) launched PRophet, the first-ever AI-driven platform for the PR community to help predict media interest, sentiment and spread before a story is pitched. PRophet’s proprietary technology samples millions of reporters’ stories spanning thousands of print media outlets by deploying a proprietary combination of natural language processing (NLP) and machine learning (ML) technologies.
Before PRophet, knowing with any certainty if a reporter will write a story remained a guessing game purely based on years of professional experience, labor-intensive research, and instinct with no performance-based data to support or guide a pitch. Similar to how movie studios and book publishers are using AI to predict the commercial potential for a script, PRophet helps brands and organizations perfect and refine earned media strategies before going to market with a pitch – enabling teams to intelligently develop strategies both around positive news and emerging issues and threats.
Click here to visit prprophet.ai and read the full release.