KWT Takes it to the Bank

KWT Global took home the PRWeek US 2020 Award for Best Financial Communications campaign in recognition for our work on Experian Boost.

Experian Boost was born out of the struggles many Americans are facing in accessing favorable credit products and terms due to a limited credit history as a free online platform to give consumers an opportunity to instantly improve their credit scores with the click of a button.

The KWT Global team developed an integrated communications strategy to help educate the public — and perhaps more importantly, the banking community — about Experian’s new platform and the impact it could have on the credit scores of consumers.

The collaboration and dedication of the KWT team’s campaign efforts resulted in not only a front-page exclusive in The Wall Street Journal and many other top-tier media placements, but most rewardingly by influencing over 1+ million consumers to sign up for Experian Boost and improve their credit scores.