This summer has been marked by tragedy. The collective feelings of grief and anger over George Floyd’s murder sit heavy on the world’s shoulders — feelings that, for many, are not new or unique, but ache with a familiarity that should never be normalized. Protests against systemic racism and police brutality have continued across America since June, and everyone has felt the effects of the movement.
The questions of What can we do? What can I do? have threaded their way into our collective psyche, persisting between sent emails, client calls, Zoom meetings where you say “I’m good! How are you?” before realizing that statement just isn’t true. These questions are mountainous — and they can’t be answered in their entirety. But that’s kind of the point.
Dismantling hundreds of years of systemic racism and oppression against marginalized groups will not happen over a summer. It may not happen during my lifetime.
But we have to do the work.
In response to the Black Lives Matter and, just as importantly, anti-racism movement, we have collectively asked how we can help. We’re starting with actionable ways to answer the literal and metaphorical white spaces within our own business, and that’s why we’ve launched: dothework.kwtglobal.com.
The site serves as a hub that elevates Black creators, stories, and experiences, and acts as an educational guide for those seeking to unravel systems of marginalization.
But this site is a start, not an end, to what should be a lifelong process of uprooting racist systems and planting seeds of equitable and actionable compassion. Accessible education promotes radical empathy, and that’s exactly what we’re going for. We hope you’ll join us as we all do the work.