Tran applies her creative ingenuity to every aspect of work, from building award-winning PR campaigns to multifaceted event execution for some of Canada’s most high-profile entertainment productions such as the iHeartRadio MMVAs and The JUNO Awards. She brings over a decade of expertise in media relations, helping clients to tell their stories through earned coverage and amplify their brands with an integrated mix of marketing, social and online strategies.
A driven communications strategist, Tran oversees a diverse portfolio that spans retail, education, consumer lifestyle, and financial services to deliver purposeful and effective campaigns that resonate with audiences. With a passion for arts and entertainment, Tran has played an integral role in developing successful PR programs for cultural destinations including the Art Gallery of Ontario, Aga Khan Museum, Sony Centre for the Performing Arts, and Harbourfront Centre.
Since 2014, she has directed the PR efforts for one of Toronto’s largest and most iconic annual events, the Canadian National Exhibition; and is relied upon to drive positive coverage, steer public opinion, strengthen brand reputation, and for her ability to manage issues and crisis communications with steadfast decision-making and laser-focused determination.