Global Leadership

Dara Cothran

EVP & General Manager, New York

Dara oversees KWT Global’s New York office and leads the agency’s corporate portfolio with a specialized focus on technology and innovation. In addition to shepherding the talent growth and development of the agency’s largest office, Dara oversees strategic program development across a portfolio of integrated accounts. Driven by a passion for discovery, Dara helps brands uncover their purpose and develop uniquely human narratives that resonate across a complex communications landscape. Dara is able to easily flex and scale her counsel and guidance, having advised major global entities like Deloitte and Orbia as well as hyper-growth companies like Purple and early stage start-ups like ThinkWhy.

She began her career as a media relations specialist and has driven measurable success for clients across a diverse set of verticals both in-house and at agencies large and small. Originally from Greenville, South Carolina, Dara holds a Bachelor of Arts degree in Public Relations from the University of South Carolina.