Aaron founded KWT Global in late 2005 following a swift ascent through the global PR scene. He started his career in Washington D.C. at various global agencies where he provided issues management and public affairs support to a variety of corporations and industry trade groups. He then held numerous senior roles at Fleishman Hillard, BCW Global and as Havas PR’s CEO of North America, all before 35. He also served as a Managing Director of Brand Strategy for a private equity firm specializing in emerging growth companies in technology and healthcare.
Since its founding, the agency formerly known as Kwittken, has been one of the most awarded brand strategy, PR, digital and content marketing firms of its size in North America and around the world, having received dozens of accolades for its award-winning work on behalf of leading global brands and notable start-ups alike.
The agency has also earned several “Agency of the Year” distinctions and honors for its unique workplace culture — which centers on being purpose driven — and has resulted in hundreds of thousands of dollars in professional time donated towards more than 100 charities globally. The agency also provides pro-bono work on behalf of the ALS Association and low-bono work for IRONMAN Foundation, Puppies Behind Bars and the Sprint 1Million Foundation. He’s also the creator and host of the hugely popular Brand on Purpose podcast, which is devoted to uncovering the untold stories of brands doing well by doing good.
Aaron oversees the firm’s global growth strategy, it’s Brand Purpose specialty group and marketing technology (martech) product development unit, making PR more performative. His own expertise spans all aspects of corporate reputation and brand management, crisis and issues management and integrated communications.
Aaron is a tireless advocate for the intrinsic value communications brings to a brand’s key stakeholders. A former adjunct professor at the New York University School of Professional Studies, Aaron served on the board of the U.S. PR Council and is currently president of the Americas of the International Communications Consultancy Organization (ICCO). He writes a regular column for the Forbes CMO Network, is a monthly contributor to The Drum and makes guest appearances on CNBC, FOX Business Network and Bloomberg TV. He’s also a former contributor to Entrepreneur Magazine, and regularly lends his expertise to The Wall Street Journal’s “Crisis of the Week” column.
Aaron has spoken at a wide range of industry events including Cannes LIONS, ICCO Global Summit, Relevant, Realogy Partner summits and IRONMAN Partners summits and is often asked to judge the most notable of industry awards.
Aaron is a proud graduate of The George Washington University and frequent guest lecturer at his alma mater. The agency also funds a fellowship for undergraduate students studying at the School of Media and Public Affairs (SMPA) who need assistance with living expenses because they are in unpaid or underpaid Summer internships.
Aaron is also an endurance athlete who began competing in triathlons in 2008. He has since completed four full-distance IRONMAN™ triathlons and more than 50 other endurance events, often racing to raise funds for the LGBQT+ community, Challenged Athletes Foundation, Swim Across America (cancer research), ALS Association and Team for Kids.
Aaron resides with his human and canine family in Westchester County, New York.